INFINITI x ALWAYS-RELEVANT STRATEGY
INFINITI challenges conventional ideas of what a luxury brand should be. That's their purpose, their north star - the "why" in every decision they make. INFINITI seeks to question, pivot, and rebel in every way — with everything they do. Driving their social from here to encourage people to tap into their strengths and challenge those cookie cutter conventions so they can pave their own way in life. Really shifting from focusing on a product-only brand, to a product with a lifestyle, with a story worth telling.
INFINITI x INTERNATIONAL WOMENS DAY
"The road to a better tomorrow should pay tribute to those who helped pave the way" - and INFINITI did just that. In Canada, the brand got to know their employees across the country who are continuing to defy conventions. Sharing the inspirational words of these women on our platforms to inspire females within the automotive industry.
With the global team leading the way - we also released a leading campaign in Canada: a program with WAZE that was made available for the month of March across North America. Spotlighting women-owned businesses and historical landmarks, while paying tribute to original female change-makers - as they drive through their community.
What a better way to celebrate International Women's Month than by celebrating women, and their perseverance to drive life forward.
INFINITI x SPOTIFY
Road trips and music go hand in hand - together they tend to spark a time of wonder and possibilities, discoveries and mind boggling feats.
Launching the INFINITI Spotify channel with a playlist curated by the fans themselves - became the summer road trip essential for drivers going on their next Canadian expedition, towards infinity.
*queue ‘The Passenger’ by Iggy Pop*
INFINITI x INFLUENCER
This is the beginning of a beautiful friendship. Danovick Samson caught INFINITI’s eye by sharing his attention to symmetry, love of textures, and art in motion. It was an honour to join forces with his eye, and create magic for the brand.
At the end of the day, you just want to work with creators who will look at your brand the way Danovick looks at INFINITI.