GMC CANADA x ALWAYS-ON STRATEGY
Impactful storytelling consisted of unifying our content around emotional and rational brand takeaways through igniting that adventure-lust in us all, while behind the wheel of a GMC. Our creative was a mix between informative and relevant - leveraging various types of formats, and giving people content they can trust: extensive coverage of high-impact events, collaborations with ambassadors + influencers, experiments in new spaces + micro-trends, and creating platform specific content for real time moments.
GMC CANADA x HUMMER EV
The world of tomorrow is electric. And GMC is joining the mission towards a zero-emissions, all-electric future - with their first all-electric super trucks - GMC Hummer EV (SUV + PICK-UP).
We took advantage of the new Twitter ad unit - 'Like to Remind' - successfully garnering 3.7K opt-ins - positioning Canadians to be among the first to witness the reveal of the groundbreaking electric Hummer. This strategic execution was designed for user flexibility, enabling them to watch the video at their convenience, stored in their notifications for post-event viewing.
Once the launch of the electric-pixie dust settled - we started to integrate Hummer EV Pick-Up and SUV content into our always-on cadence... and learned that people love a good crab-walk.
GMC CANADA x CALGARY STAMPEDE
We created an Instagram/Facebook AR filter that encouraged people throughout the course of the event - on the Stampede grounds, or from the comfort of their own sofa - to take part in the infamous GMC Yahoo Salute.
From humble beginnings in 1912 - the Stampede, as we know it today, was born. And it’ll take more than a global pandemic to stop them from carrying on with tradition, and giving it an ol’ YAHOOO.
GMC CANADA x STAMPEDE BOOST
Our organic content was over performing - and by reserving budget to give those posts a lil' boost - we ended up reaping the benefits. For the month of July, we increased our Instagram profile visits by +19% and increased our following by +2.8% - reaching 1.3M accounts (+50% weren’t following GMC).
By pulling in organic content into existing campaigns, exponentially increases the amount of people that interacts with the brand, and its' content.
GMC CANADA x LIVE TWEETING
Between our 24/7 touch base’s from our all-star GMC crew on the Stampede grounds, our synchronized influencer content, and our loyal fans outpouring Stampede love from every corner - the conversation never stopped, and we were trending on Twitter 🤠
GMC CANADA x BRAND AMBASSADOR
The greatest part of integrating influencer marketing is the fact that both the brands, and the influencers, benefit in similitude. Having a passionate ambassador by GMC’s side - sharing wholesome content, on all platforms, and on a regular basis - made it effortless to nurture the connection between communities.
It was a privilege to work with Scott Bakken - a wanderlust, with an eye for natural beauty, inspiring people to never stop exploring their backyard. Always capturing Canada’s hidden treasures - with a camera in one hand, and the keys to his GMC Sierra Denali in the other.
GMC CANADA x ALWAYS-RELEVANT CONTENT
By having a firm organic strategy to build from + monthly always-on content planned ahead of time - it left room for us to increase experimental creative, shift content in real time, and cater to the needs and desires of GMC's audience - propelling the brand into current conversations, and adding additional value to the spaces.
Need a hand towing that 25 foot speed boat?
No problem.
GMC CANADA x INFLUENCER
It was love at first drive for @bekay & @gmccanada.
Seventeen GMC’s later, here we are. Brad entered the GMC social scene organically; by being true to his values, his family, his community, and his passions - and navigating it all in his GMC Sierra 3500HD Denali Dually 6.6 Diesel. It was inevitable our roads would cross. His deep appreciation for GMC, and the lifestyle it supported - created a natural relationship where conversation became fluid.
Brad, and his trailblazing wife, Taylor, wear their hearts on their Western sleeves - there's no denying this potent energy, it's contagious - leaving both audiences wanting more.
GMC CANADA x COVID-19
As we slammed the brakes on our always-on content, we quickly shifted, ensuring our creative was not tone-deaf or insensitive.
We focused on sharing content that would better serve the community during an unprecedented time.