DAIRY QUEEN ALWAYS-ON STRATEGY
What comes to mind when you hear Dairy Queen? Even though you can’t tell me - I bet your e🍦es lit up.
Dairy Queen is the epitome of happiness - our focus was to hone in on that. Enhancing the fans' experience by creating joyous pockets of unexpected social content - sparking an invitation for the audience to indulge in. We amplified our always-on content with positive cultural moments, relevant trends, and playful extensions for national campaigns.
And the official life hack is: DQ.
DQ x APRIL FOOLS
We meet again, April 1st, you jokester. Every year, you deliver varying amounts of chaos and genius from brands to the masses.
Dairy Queen joined in on the fun this year - and outperformed the brands own always-on social content. Does this mean Canada wants Dairy Queen to create an Avocado Toast Blizzard?!
April Fools is a prime opportunity for brands to think outside their box, break the rules, and fool their audiences.
Until next year.
DQ x SIGNATURE STACKBURGER
Most Canadians don’t think of Dairy Queen for burgers - until now. Our social goal was to bring awareness and trial to the new menu, while showing everyone that DQ in fact, stacks up against its competitors in this category.
We loaded up our feed and stories, running both paid and organic, and even surprising and delighting some of our fans with gift cards to try it themselves🤤🍔