IDEAL COFFEE & WINE x SOCIAL SUPPORT
IDEAL Coffee & Wine Bar has become the epicentre of Toronto's west-end counterculture, with a distinct vibe that separates it from other establishments - its' community. Led by a woman named Julie - a visionary, and a social champion, who has impeccable taste in food, wine, coffee, music - life. Our focus was on deepening those connections, while welcoming new ones - serving up regular content powered by the people, for the people: tips, education, appreciation, events, and so forth.
IDEAL is the spokes of their community - connecting everyone together, one ☕️ &🍷 at a time.
CONTENT PLANNING
An ever evolving creative plan - from capturing seasonal content, working with creators to tell the IDEAL story, and sharing weekly user generated content - all contributed to an ideal social vibe.
IDEAL x CHARITY EVENT
95% of trafficked victims in Canada are females (average age is 12-13 years old).
Our plan: host a fundraiser for Victim Services - a charity in Canada that helps trafficked victims get back on their own two feet, safely.
We collaborated with the incredible grape witches to lead an intimate education hour at one of IDEAL's locations. Holding space for people who are curious about life: the good, the bad, and the ugly. Together we learned about natural wines, and trafficked survivors' journeys. A sold out event - with proceeds going directly to the charity. Raising funds and cups to make a difference.