GREEN CIRCLE SALONS x ALWAYS-ON
Welcome to the Greenaissance - a movement to being more Earth-conscious.
Every day hair salons, and spas, in North America produce about 63,000 pounds of hair, 42,000 pounds of chemicals, and 235,000 pounds of paper and plastics. Certified B Corporation, Green Circle Salons saw this as an opportunity for impact: the role of that chair was a tool for social and environmental change.
To bring this mission to life, the heart of the social strategy focused on the brands community - equipping people, and their own communities, with the right tools and knowledge to go green, live sustainability, and #MakeBeautyBeautiful.
GREEN CIRCLE SALONS x CERTIFIED B CORPORATION®
Green Circle Salons joins fellow ethical leaders like Patagonia, Ben & Jerry’s, The Body Shop, and more, in becoming B Corp Certified - a commitment to meet the highest standards of environmental and social responsibility. With a detailed social plan in place to support the journey of this announcement, it was time to spread the word - reminding everyone that their choices have power - and that there is no Planet B.
GREEN CIRCLE SALONS x COMMUNITY
With over 15,000 Waste Warriors on board - we didn't stop there! We continued a weekly celebrated-spotlight for all the spas and salons across Canada, and the U.S., who recently joined the program - an intro to the community while also empowering them with a platform to thrive from.
It takes a village - together, we can protect our planet, our future, and continue to make people, and the planet beautiful.
GREEN CIRCLE SALONS x USER GENERATED CONTENT
The Green Circle Salons community continues to grow fast and furious. With each persons passion comes authentic storytelling - ultimately providing the brand with a steady flow of inspirational content to re-purpose.
Community 💚 Community.